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安利()为消费者提供纽崔莱营养食品、雅姿化妆品、个人护理用品、家居护理用品、皇后锅具共5大类190多款产品。安利——Amway,原意思Americanway(美国之路),后来称之为“安利”,意思是获利。
爱奇艺发挥平台的定制能力,开创了品牌基于IP生命力和能量增值价值的花样玩法,为安利的品牌打开了全新通道。安利携手爱奇艺打造的定制化策略,也帮助品牌抢占受众注意力,在品牌声量、品牌化、转化等方面共同发力,实现效益双赢,贡献了一次品牌战的经典案例。
安利健康:The solution given by Yan Lirong, executive vice president of Amway Global and president of Amway Greater China, is the “experience strategy”. "Mobile Internet reshapes and even subverts various industries, sharing bicycles to get through the last mile of urban transportation; Alipay and WeChat let us quickly enter a cashless society, and major Internet companies are rushing to lay down offline commercial entities, e-commerce, micro-business, etc. The new business model has risen rapidly.” He believes that society is running from the service economy to the era of experience economy.
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